Building a Community
Dream Catcher Yachts had a vision. Build a web site not just to support one-time sales, but to build community amongst its target customers. A place to share photos and stories and to get the latest information about their shared passion. DCY sells yachts to a particular buyer demographic and the site was designed to be elegant but not snobbish. It represents an expensive product without the over-indulgence.
Execution
There are many aspects to consider when purchasing a product at this level and DCY wanted to provide as much technical information as possible. Flash galleries were created to access the imagery and add some snap to the experience. An updateable news section, customer forum and educational sections round out the experience.
What does this mean for you?
Our job isn't "building web sites." It's to immerse ourselves in your business and learn about your customers so we can speak to them with authority and clarity. Then we can communicate your value properly and let your strengths sell your product.
